INTRODUCE EATERS TO JUJUBE FRUIT

Organic jujube fruit, the bite-sized, go-to fall snack 

With a sweet, apple like flavor, Jujubes are the snack no one knows they love - yet. With abundant high quality crops ready for promotions aplenty, take advantage to show shoppers that this fruit is ready for prime time.  

The Jujube is about the size of a jumbo date and has the texture and crisp, sprightly flavor of an apple when eaten fresh. Dried, the sugar in Jujubes condenses, giving the fruit a lovely note of caramel.  

These small round fruits are eaten both fresh and dried across Asia and are known for being packed with nutrients. They’re well loved by holistic medicine practitioners for their reputation as a natural sleep aid and anxiety reducer. Loaded with Vitamin C, Jujubes are an immune boosting powerhouse. With a growing following in the US, now’s a great time to introduce them to your shoppers that are interested in both delicious snacking, and wellness. 

This novel fruit may take some shopper education, let eaters know Jujubes: 

• Are sweet, ripe and ready to eat when they spot, turn brown and begin to wrinkle 

• Can be kept in a cool, dry place while they ripen 

• Will keep in an airtight container in the refrigerator indefinitely 

• Are packed with vitamin C and potassium 

• Pair well with the flavors of almonds, brown sugar, chocolate, coconut, cream cheese, honey, orange, pistachios and walnuts 

• Can be used like a date in the kitchen for desserts, soups, stuffing, stews, jams, pastes and more – or eaten fresh for a healthy snack 

Sold packed in convenient grab-and-go clamshells, Jujubes are an easy item to merchandise alongside apples or with a berry set. Get creative with your placement in the produce section and download and display with informative POP signage to encourage shoppers to try something new! 

Include Jujubes in this week’s orders and peak shoppers’ curiosity with a unique snacking experience.