Show Off the Tropical Side of Summer

Boost Summer Sales with Tropical Flavors

Take shoppers on a tropical taste-cation in the produce aisle by adding excitement and color to displays. Bringing in a delicious variety of tropical and sub-tropical organic fruits for your sets is a great way to grow category sales. The wide and vibrant range of fruits available adds visual interest and appeal to the department beyond the expected during the dog days of summer, boosting basket size. Need some merchandising tips? Try anchoring these new options with a large central display of a core, heavily shopped tropical item, like bananas, or a next to a big promotional set like red mango. Then, add pops of color with small side displays of unique items to stop shoppers in their tracks, creating conversations and driving impulse purchases. Be sure to bring in these colorful favorites and give eaters some tropical bliss in every bite.  

 

INTENZA PAPAYA

New to the Organics Unlimited GROW (Giving Resources and Opportunities to Workers) program, the organic Intenza papaya is one of the sweetest varieties around with a fragrant, melon-like flavor and beautiful salmon red flesh. Give shoppers a pop of color and flavor while supporting grower communities – it’s a feel good, taste good summer fruit. 

MAGENTA DRAGON FRUIT

With stunning vibrant skin and flesh that tastes like a refreshing and juicy combination of kiwi and pear, magenta Dragon Fruit is sure to gain loyal fans. Also known as Pitahaya, Pitaya or Strawberry Pear, its flesh is studded with tiny edible black seeds with a satisfying texture that’s delicious eaten straight from the fruit with a spoon, blended into smoothies and desserts or sliced into a fruit salad or on a cheese board. Download Organic Magenta Dragon Fruit POP here.  

YELLOW PITAYA DRAGON FRUIT

Sweet, slightly tangy and mild in flavor with floral hints, the organic yellow Dragon Fruit or yellow Pitaya boasts a vibrant yellow exterior and white flesh studded with small, edible seeds. Download the Organic Yellow Pitaya Toolkit for POP, product info and more.    

KENT MANGO

A popular red variety, Kent mangos boast a sweet, juicy flavor with smooth flesh and a hint of tang. Some tasters even describe a hint of spiciness under its skin. Available now from Mexico, their smooth, creamy texture is just right for fresh eating, smoothies, drinks and sauces. Click here to download Mango POP. 

KEITT MANGO

Large in size and big on flavor, the Keitt variety maintains its green exterior color even when fully ripe. Inside, silky and buttery orange-yellow flesh delivers unbeatable sweet, rich mango flavor. Keitt mangos have smooth flesh, making them perfect for slicing and dicing into shoppers’ sweet and savory salads, salsas and desserts. Available soon from Mexico, with the domestic California grown crop not far behind. Click here to download Mango POP. 

 

Be sure to use OGC’s merchandising tools to inspire sales and let your Account Representative know you want to include these delicious varieties on your order!

Previous
Previous

Celebrating Organic Disruptor David Lively

Next
Next

Green Goodness