Introduce Eaters to Jujube Fruit!

Organic Jujube fruit, also known as Red or Chinese dates, is having a banner year!

This season’s crop out of California is coming in early with strong volume and high quality, meaning there are plenty available for introduction to your eaters! With a flavor that’s both sweet, mild and reminiscent of apple when eaten fresh. Dried, the sugar in Jujubes condense giving the fruit a lovely note of caramel. 

These small round fruits are eaten both fresh and dried across Asia and are known for being packed with nutrients. They’re well-loved by holistic medicine practitioners for purporting to improve sleep and reduce anxiety. Notably high in Vitamin C, Jujube fruit packs an antioxidant punch, and make a fantastic addition to any immune-supporting routine. Gaining a more loyal following in the US, now’s a great time to introduce them to your shoppers that are interested in both delicious snacking, and wellness!

This novel fruit may take some consumer education. Let eaters know that as the fruit turns brown it is sweet, ripe, and ready to eat! Also, share that brown spotting is a natural part of the Jujube’s ripening process. Paler fruits can be kept in a cool, dry place while they ripen. Sold packed in attractive clamshells makes Jujubes an easy item to merchandise alongside apples or with a berry set. Get creative with your placement in the produce section to encourage shoppers to try something new!

Include Jujubes on this week’s orders and thrill your shoppers with a unique snacking experience!