Mushroom Toolkit
Mushrooms are having a moment. For the last few years, shoppers have had a growing awareness of functional body and brain health benefits, and how mushrooms can help them work towards their overall health and wellness goals. They’re packed with nutrition, and are versatile, tasty and satisfying. Plus, fungi are fascinating!
The western U.S. is a mushroom lover's dream, with a huge variety of wild and cultivated mushrooms to explore. Shoppers are getting more adventurous with their mushroom choices, and specialty varieties are growing in popularity. With so many unique sizes, shapes, colors and flavor profiles, there’s a marvelous mushroom for every moment.
It’s no surprise this category keeps growing, with chefs and home cooks looking to explore new varieties and add both cultivated and wild mushrooms to dishes. Harness this upward curve by boldly displaying and educating shoppers on varieties beyond whites and browns.
Use all the resources in this toolkit to educate staff, introduce wild and cultivated mushroom varieties to your eaters and drive sales! You’re one click away from these helpful resources:
Product Profile
Check this out for a deeper dive into where and when OGC sources mushrooms plus merchandising tips and more.
Mushroom
Primer
This tool shares an overview of every mushroom OGC offers along with a variety description and availability range to help you plan ahead. Print it out and hang it in the back room to keep your team informed.
POP
And of course, there’s a complete set of mushroom POP. Perfect for placing in displays, these simple signs can do wonders for moving more mushrooms. Simply download, print and place.