Ladybug Brand Purple Sprouting Broccoli Toolkit
The darling of early spring in the Northwest makes its debut!
Back in 2010, OGC partnered with Northwest farmers and the Organic Seed Alliance to develop new varieties of Purple Sprouting Broccoli. We were looking for organic seed that could withstand all the wild wintry weather of our region and a crop that would be ready for harvest in early spring to help close what’s known as “the hunger gap” – the period of late winter and early spring when last season’s storage crops are waning and most spring produce isn’t ready yet. The income from this early spring crop increases cash flow in a time when farmers don’t otherwise have a lot of income.
Beloved PSB does a whole lot of good for eaters too. Cold weather throughout the winter brings out extra sweetness in these vibrant crucifers, so their tender stalks are extra delicious. It has all the health appeal of your standard head of broccoli, with an extra antioxidant boost from the anthocyanins that give PSB its purple color. And for shoppers that love seasonal eating, Purple Sprouting Broccoli builds early extra excitement for the growing season to come.
Download and print POP for displays, and use the merchandising tips and customer talking points in the Produce Profile to help increase sales.
Check out the resources below to educate and inspire your staff and shoppers.
Resources
Produce Profile: Valuable info to share with your staff and shoppers.
PSB POP: Ready-made signs so eaters can learn more while they shop.
Need more info? Contact your Account Representative!