Summer Playbook: Merchandising, Promotions and Best Practices to Grow Sales

It’s never too late to brush up on best practices and make the most of this juicy, delicious season's harvest through exciting merchandising and a well-timed promotional plan. You’ll have happy customers, strong sales and OGC growers who appreciate your support for their organic produce.  

Click the stories below for Jeff’s words of wisdom and merchandising tips for each summer fruit category, plus a week-by-week guide to promoting summer produce at its peak. 

Harvesting Wisdom: Jeff Fairchild’s Summer Produce Playbook

Unlock the Magic of Melons

Juicy Rewards: Cultivate Loyalty with Stone Fruit

Berry Smart: Balancing Margins & Seasonal Insight to Grow Sales

Crush Summer Sales with Great Grapes

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Keep Summer Alive

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Get Behind the Rind with OGC’s Melon Minute Video Series