Harvesting Wisdom: Jeff Fairchild’s Summer Produce Playbook
With 40 years in produce sourcing and merchandising, and a key influencer of the retail farm-to-table movement in the Northwest, OGC’s Jeff Fairchild is a true expert. His trusted connections with farmers and deep understanding of the supply chain, shopper behavior and effective display, pricing and promotional strategies are invaluable.
Build a Produce Pot o’ Gold
While sales for this holiday can sometimes be lackluster, a full weekend of festivities ahead will drive a boost in shoppers’ produce needs, so be at the ready. It's the perfect time to transform your sets with all the classic fixin’s for traditional holiday favorites.
Merchandising Tips: Feature Strawberries & Avocados to Help Eaters Celebrate Love & Touchdowns
February presents two big opportunities to bring more shoppers into produce departments looking for tasty treats to make Valentine's Day and Super Bowl gatherings extra festive.
OGC maps a solid strategy to yield big numbers the second week of February!
Score Big For Super Bowl & Avoid V-Day Fumbles
Touchdowns and touching moments are on the horizon with two back-to-back holidays in early February. Inspire shoppers to fill their baskets with the organic items they love with lush displays of game day snacking items and ingredients for fancy fare.
Check out our Super Bowl Touchdowns and Valentine’s Day Love Note before you place your next order!
Prepare for Paddy’s Day!
While the meat counter and beverage aisle will be busy turning essentials like beef and beer, the produce department holds equal responsibility in ensuring shoppers’ St. Patrick’s Day festivities are delicious. From organic cabbage to potatoes and even an array of roots and greens, be sure that you’re ready for the big push ahead of this food-heavy holiday!
Prepare for St. Patrick’s Day with this checklist of products and suggested promotions.