Harvesting Wisdom: Jeff Fairchild’s Summer Produce Playbook 

Harvesting Wisdom: Jeff Fairchild’s Summer Produce Playbook 

With 40 years in produce sourcing and merchandising, and a key influencer of the retail farm-to-table movement in the Northwest, OGC’s Jeff Fairchild is a true expert. His trusted connections with farmers and deep understanding of the supply chain, shopper behavior and effective display, pricing and promotional strategies are invaluable.

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Cherimoya 101
Varietal Education JoJo Baccam Varietal Education JoJo Baccam

Cherimoya 101

This unique fruit with sweet, creamy tropical flavor from our friends at Cunningham Ranch in southern California is sure to tempt curious shoppers. With a custard-like texture and one-of-a-kind taste like a blend of banana, pineapple, strawberry and papaya, organic Cherimoya is a delight for the taste buds. 

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Squeeze Something Good
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Squeeze Something Good

Demand for citrus is strong with varieties flying off the shelf quickly. As shoppers continue to fill their carts with healthy favorites to fuel their feel-good new year routines, now’s the perfect time to encourage them to explore the full citrus category through juicing! From familiar favorites like oranges and grapefruits to more specialty varietal citrus, there are plenty of terrific flavors to squeeze out of the season right now.

Learn more about some of the varieties perfect for fresh juicing and mixing into cocktails, too.

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Move More Citrus with Tasting Demos
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Move More Citrus with Tasting Demos

Citrus season has hit its midpoint with an enticing array of organic varieties to satisfy every eaters’ needs. Now is the perfect time to showcase in displays all the sizes, colors and flavors available and invite shoppers to sample each!

Setting up a successful demo in your store is a proven way to drive category sales and can be easily executed with a few considerations and details in mind.

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NW Kiwi Berries: Go Big Now!
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NW Kiwi Berries: Go Big Now!

Northwest grown organic kiwi berries have arrived and It’s a banner year, OGC Buyer Jess Hardin reports. “Weather and crop management have aligned in Southern Oregon, making this is a killer year for kiwi berries! Volume is high and eating quality is fantastic.”

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It’s Peak NW Melon Season! 
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It’s Peak NW Melon Season! 

OGC coworkers visited growers across the Northwest last week to check on this year’s harvests of Oregon and Washington-grown melons. From the Willamette Valley to Eltopia, Washington and Hermiston, Oregon organic melon magic is happening across the region and now’s the time to go big on these tasty varieties!

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Boost Summer Sales with POP!
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Boost Summer Sales with POP!

Starting to see the summer sales slump? With road trips, vacations and packed summer schedules, it’s not uncommon for shoppers’ time and attention to be drawn in many different directions. This is a great time to focus their attention on key summer items to capture all possible sales with eye-catching and informative POP!

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